Press Play Brochure
Equinox Funds' Press Play Brochure serves as a valuable resource designed to build a stronger connection with the client through education verse pushing a specific product. Each page is dedicated to the top viewed videos on Equinox Funds' YouTube platform and is meant to compliment the video series by pulling out 'quick hits' and 'take-aways' weather viewed while watching one of the videos or referencing on its own.
The idea behind the press play artwork was to entice the viewer not only through bold colors and clean type but by adding texture to the front and back covers. Embossing on the front cover gives the appearance that the viewer could physically press the button. When flipped over, the button appears pressed into the paper. This combination of textures, strong typography, and crisp imagery allows the brochure to not only serve as a valuable marketing tool but also as a striking piece of artwork to place on your coffee table.
Art Direction, Design, and Concept. 2017,
more images to follow.