Over the course of the last two years, data has pushed these email designs even further.
By analyzing the send reports, new patterns continue to emerge. With every email, the focus shifts a bit based on the readings received. Testing key features within the emails (i.e., subject lines, preview text, CTA buttons, image swaps, social media and incorporation of interactive elements, etc.), has allowed the Equinox Design Team to restructure the way in which their specific users respond to information best.