Ampersand [ equinox funds ]
Branding + Digital (UI/UX) Design
Equinox Funds' launched a new concept in late 2017 that needed to exist alongside the original corporate branding of the company but with a completely different look and feel.
Concept creation was centered around clean type, a few striking geometric patterns, and a streamlined color palette with bright accent colors. An overall branding kit was designed in unison with the website. The website's main focus was to offer a user-friendly landing page with little to no friction in learning more about the specific concept. Each module was designed from scratch with the help of an amazing developer and serves a specific purpose. The website was placed into a Drupal platform to make for easier updating ability from all staff.
Art Direction, Design, and Concept. 2018