Brand Identity, Product, Environmental + Website Design
Yoga Essence is an up and coming yoga studio located in Westfield, New Jersey. Before opening it’s doors this past August 2016, owners Kristen Barr and Chelsea Hoeffler were looking to create a cohesive brand that would promote their studio and relay a peaceful, clean, and simple message to their clientele.
Over several weeks of open communication and competitor analysis a color palette, font selection and logo design was finalized. The logo is inspired by Yoga Essences’ grass roots effort to build their brand prior to acquiring a space. They held outdoor classes at parks, hiking trails, and the beach. The studio was bought shortly after and a push to incorporate the beautiful texture of the brick wall was added to the overall identity. A website was designed and constructed though WordPress with seamless connection to the MINDBODY platform for easy class purchases and scheduling. After the initial design, the site was passed over to the new staff where it is currently maintained and updated.
Design + Front-end Development, Concept, and Art Direction. 2016.